Your pitch is often the first impression curators have of you. A well-crafted pitch can significantly increase your acceptance rate, while a generic or pushy message can hurt your chances.
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Why pitches matter
Curators receive hundreds of submissions weekly. They scan pitches quickly to decide whether to listen. Your pitch needs to stand out while being respectful of their time.
A good pitch shows professionalism, respect for the curator's time, and genuine interest in their playlist. It's not about selling—it's about building a connection.
Pitch structure
- Greeting: Personalize if possible (mention their playlist name or style)
- Track intro: 1–2 sentences about the track
- Why it fits: Specific reason it matches their playlist
- Artist context: Brief background (optional but helpful)
- Closing: Thank them for their time
What to include
- Specific genre and mood tags that match the playlist
- Brief artist background (if relevant)
- Why this track fits their playlist specifically
- Professional but friendly tone
- Respect for their time (keep it short)
What to avoid
- Generic templates sent to everyone
- Overly promotional language or hype
- Long paragraphs (curators skim quickly)
- Begging or desperation
- Mentioning previous rejections
- Asking for feedback upfront (they'll give it if accepted)
Example pitches
Good example: 'Hi [Curator Name], I love your indie pop playlist! My track "Summer Nights" is an upbeat indie pop song with energetic vibes and clean vocals. It's influenced by artists like [relevant artist]. I think it would fit well because of its bright, festival-ready sound. Thanks for listening!'
Bad example: 'HEY! Check out my new track! It's amazing and you'll love it! It's going viral and you need to add it now! Best song ever!'
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