Planning your promotion budget is crucial before you start spending. Different platforms and campaign goals require different investment levels. Understanding realistic budget ranges helps you avoid overspending or underinvesting.
SubmitHub (10% off your first campaign)
Best for testing curator fit with small budgets.
Discount applied via Ready to Promo coupon.
Ad slot
Budget planning basics
Your budget depends on your goals: testing vs. scaling, platform choice, and genre competition. Start small to validate, then scale based on results.
A common mistake is spending too much too early without testing. Start with a small test budget ($20–$50) to validate your track's readiness and curator fit before investing more.
SubmitHub budgets
- Small test: $20–$50 (10–20 submissions) — Good for initial validation
- Medium campaign: $50–$150 (25–75 submissions) — Better curator coverage
- Large campaign: $150–$500 (75–250 submissions) — Comprehensive testing
- Per submission: $1–$3 depending on curator tier and genre
PlaylistPush budgets
- Starter package: $250–$500 — Entry-level guaranteed placements
- Standard package: $500–$1,000 — Better playlist quality and reach
- Premium package: $1,000+ — Top-tier playlists and maximum exposure
- Fixed pricing: No per-submission model, guaranteed placements included
Testing phase
Start with SubmitHub for testing. Invest $20–$100 to validate your track's readiness and understand curator feedback. This helps you identify issues before scaling.
If acceptance rates are low (<10%), fix your track, pitch, or genre tags before investing more. If rates are decent (15%+), consider scaling.
Scaling phase
After successful testing, scale your investment. Use SubmitHub for broader reach ($100–$500) or switch to PlaylistPush for guaranteed placements ($250+).
Scale gradually based on results. Don't jump from $50 to $1,000 without intermediate validation. Track ROI and adjust accordingly.
Budget recommendations
- New artists: Start with $20–$50 on SubmitHub for initial testing
- Validated tracks: $100–$300 on SubmitHub or $250+ on PlaylistPush
- Established artists: $500+ on PlaylistPush for guaranteed scaling
- Always test first, then scale based on results
- Set a total campaign budget before starting to avoid overspending
Ad slot
Ad slot